Together, we're shaping the future of hairdressing. Join the club that champions excellence, one Hair Pro at a time.
The best way to predict your future in the hair industry is to create it with your own hands.
Why Join WELOVE Purple Hearts?
Financial Growth & Recognition:
Strengthen your professional credentials with WELOVE-accredited and CPD-endorsed training.
Charge higher fees and increase your professional value.
Follow a clear career progression pathway from foundation to master and educator levels.
Develop high-value, in-demand skills that enhance client results and retention.
Build career stability, confidence, and long-term success.
Visibility, Influence & Opportunity:
Gain access to platforms that showcase your talent and elevate your profile.
Have your business promoted and featured across WELOVE and Purple Hearts channels.
Enjoy PR support, visibility opportunities, competitions, and collaborations.
Take the stage at events, networking sessions, and member-only showcases.
Learn marketing and PR strategies to strengthen your personal brand.
Professional Growth & Education:
Access ongoing CPD training to stay ahead of the competition.
Learn the business of hair, not just the craft.
Get exclusive marketing & PR toolkits, press release templates, and advice.
For educators: become WELOVE Approved as a Master Educator.
Community, Support & Belonging:
Join a collaborative, not competitive community of like-minded Hair Pros.
Receive mentorship and guidance from a Purple Hearts Ambassador throughout your journey.
Network with peers, ambassadors, and educators at exclusive events.
Celebrate your achievements with digital badges, certificates, and recognition features.
Get featured in our Dream Big: What’s Your Story campaign on our website and socials.
Prestige & Exclusivity:
Holding a Purple Heart is a mark of prestige, mastery, and ambition.
Be part of a movement that sets the standard of excellence in hairdressing.
Banner Image Credit: Rae Elizabeth Palmer SR CCH
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Dream Big.
WELOVE is a pioneering professional body focused on standardising the hair industry. Driven by hair professionals for hair professionals, WELOVE elevates standards and practices to ensure quality and consistency in hair education and services.
As the first organisation of its kind, we partner with The Hair Council, making registration a key requirement of achieving a Purple Heart.
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Aspire.
Our structured educational programme includes four levels of Purple Hearts courses and assessments, all of which are CPD endorsed.
These exceptional educational opportunities are designed to enhance careers, boost credibility and profit, and empower hair professionals to shine as the ambitious, successful, and creative stars they aspire to be.
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Achieve.
Successful completion of each Purple Heart stage awards a Hair Professional with a coveted Purple Heart Award, akin to a Michelin Star, and the use of post-nominal letters demonstrating true professionalism and achievement in their craft, and the annual Graduation Ceremony is a prestigious event that celebrates these achievements.
At this amazing ceremony, our members proudly receive their Purple Heart Badges and certificates, celebrating their dedication and hard work over the past year. It’s a joyful occasion that not only honours their fantastic achievements but also shines a light on the growth and friendships that thrive within our vibrant community.
