CPD ENDORSED EDUCATION

Craft Your Excellence. Earn Your Purple Heart.

WELOVE and The Purple Hearts Club are committed to advancing the skills and knowledge of hair professionals across the industry. Our educational programmes are accredited and endorsed by leading organisations including VTCT, HABIA, and the Hair Council, ensuring you receive the highest quality training and recognition for your efforts.

We educate Hair Pros to the highest standard in our industry by offering CPD endorsed courses in colour, cutting, and commercial hair. We offer bespoke in-person and online training programmes to suit the individual learner and give full support throughout your journey with us. 

The Purple Hearts Programme

  • Step one in your Purple Hearts journey is a simple online workbook that provides standardisation and alignment to WELOVE's ethos and mission.

    You will also automatically be registered with the Hair Council (if you aren’t already).

  • Advance Your Expertise with the Purple Hearts Level 2 Master Colour and Trichology Course!

    Unlock the secrets of hair and scalp health with our Purple Hearts Level 2 Master Colour and Trichology Course, a comprehensive 12-day course offered both in-person and online. This course is designed for professionals eager to deepen their understanding of the science behind hair and scalp, including essential Trichology principles.

  • Are you ready to take your hairstyling career to the next level? Join our Purple Hearts Three: Master Stylist Course, where you’ll dive deep into the fundamentals of ABC, explore Creative Cutting, and learn the art of Personalisation. This course is designed to equip you with essential knowledge in all aspects of commercial hair cutting and styling techniques, ensuring you stay ahead of the trends and master the latest styles.

    You’ll also discover the innovative WELOVE Techniques that will set your work apart in the industry. 

    For those looking to further enhance their expertise, we offer optional additions such as Session Styling and Bridal training, culminating in a Final Assessment to showcase your skills. 

  • Transform your career with Purple Heart Four: Commercial Education

    “Since completing the PH4 course, I have doubled my profits, and my business continues to grow month after month. This success stems from a deeper understanding of my value, my ideal client, and my niche. I’ve also gained valuable insights into all the costs involved in running my salon, ensuring I cover them effectively. I highly recommend this course!” - Emily Winning SR H

    Are you ready to elevate your career behind the chair? Our comprehensive course is designed specifically for stylists and colourists who want to thrive in the competitive beauty industry. You’ll gain invaluable insights into retail strategies, effective consultations, streamlined processes, and essential general policies that will enhance your professionalism. We'll cover professional etiquette that sets you apart, and explore the exciting concept of Holistic Hair as the Future. 

    As you evolve into a Designer Stylist/Colourist, you'll also learn the importance of sustainability in your practice. Unlock the skills you need to not only succeed but truly shine in your career and transform your passion into profit!

  • Achieve Mastery with the 360° Master CCH Purple Heart Hair Pro Badge!

    Take the fifth step in your professional journey with the Five Purple Hearts CCH Master Assessment! This one-day assessment is designed for those who have completed all courses PH 1 through 4 or for fully qualified, state-registered hair professionals with a minimum of five years of experience. 

    Upon successful completion, you will earn the prestigious 360° Master Purple Heart Hair Pro CCH Badge, complete with letters after your name, as well as the Master Craftsman Diploma awarded by the Hair Council.

    This is your opportunity to showcase your skills and knowledge, solidifying your status as a master in the hair industry.

  • Elevate your career to new heights with the Six Purple Hearts Course - Master Hair Pro Educator.

    "The 6 Purple Hearts course is designed for hair professionals who aspire to achieve the highest standards in education for HairPros. This transformative course spans 5 days, focusing on mastering presentation skills that will elevate your confidence and refine your abilities, inspiring and motivating fellow hair professionals. In partnership with HABIA, we offer the AET teaching qualification, which can be completed online."  - Rae Palmer SR CCH

    This comprehensive course includes 4 CPD Days at the luxurious Sandbanks HQ and online, culminating in 1 Pre-Assessment and Assessment Day to ensure you meet our high education standards and achieve the highly coveted MASTER HAIR PRO EDUCATOR professional accreditation and badge. 

    Throughout this course you will develop essential Presentation Skills and learn how to become a leading educator in the hair industry. You will master the WELOVE ‘Learn Holistic Hair’ education approach, which emphasises a comprehensive understanding of MINDSET.

    Additionally, upon completion, you will achieve the HABIA AET Teaching Certificate, further enhancing your credentials as an educator.

  • Become a Master Hair Pro Art Director with the Seven Purple Hearts Course!

    “Fashionistas, get ready for an industry first! We are thrilled to introduce a CPD endorsed course designed to help you attain the prestigious ART DIRECTOR 7 Purple Hearts. This exclusive course is tailored for educators who aspire to secure high-profile roles within our industry. Participants will enhance their skills and knowledge through platform and seminar work, gaining invaluable insights into session and photographic work. Join us on this exciting journey to elevate your career!” — Rae Palmer SR CCH

    Step into the world of high-level artistry with the Seven Purple Hearts Course - Master Hair Pro Art Director! This intensive course spans 5 days, including 3 CPD Days at the prestigious Sandbanks HQ, a 1 Day Photoshoot, and a 1 Day Class Assessment.

    This course is designed to equip you with everything you need to become an Art Director at a leading level. You will learn to Educate Educators, develop essential Photographic Skills for session and editorial work, and understand the importance of Standardisation through the Assessors Award.

    Additionally, you will gain insights into Creating Your Own Class, enhancing your Leadership and Management Skills, and transitioning into a Designer Stylist/Colourist role. A key focus will also be placed on the Importance of Sustainability in the hair industry, ensuring you are well-prepared for the future. 

Purple Hearts thrive on curiosity. Your journey of continuous learning defines your professional edge.

Our dynamic 7 stage programme equips you with the latest techniques and trends, ensuring you meet client demands and exceed their expectations. By engaging in our CPD initiatives, you’ll not only enhance your skills but also gain the recognition and respect that your craft truly deserves.

Courses 2, 3, and 4 can be taken in any order, either in full or by booking individual days that fit with your schedule (N.B: By doing it this way it will take you longer to complete the course as you may need to wait for the days you’ve missed to be re-added to the academic-year schedule). This provides flexibility to accommodate your professional development needs.

Courses 6 and 7 are optional and specifically designed for those who have achieved the 360 Master Hair Pro CCH Badge (Purple Heart 5) and wish to continue their journey toward becoming educators or Art Directors.

We prioritise professional recognition, empowering you to showcase your commitment to excellence and build lasting trust with clients. Plus, our education supports compliance with industry standards and safety regulations while offering exciting networking opportunities to connect with fellow professionals.

Join us in this transformative journey—by committing to CPD, you’re not just advancing your career; you’re becoming a leader in the hair industry and contributing to a culture of continuous improvement and innovation!

VTCT Accredited Course

VTCT

The Vocational Training Charitable Trust is a leading vocational and technical awarding organisation that provides qualifications across 17 industries, focusing on skills development and career progression. Committed to delivering high-quality, practical qualifications, VTCT empowers learners to achieve their career aspirations while ensuring their offerings remain aligned with industry standards through collaboration with various partners. This approach not only enhances the skills of individuals but also supports their transition into the workforce, fostering a professional environment for career growth.

HABIA CPD Endorsed Provider 2025

HABIA

HABIA, the Hair and Beauty Industry Authority, is the sector skills body for the hair, beauty, and spa industries in the UK. Established to support the growth and development of these industries, HABIA works to ensure that training and qualifications meet the highest standards, reflecting the needs of employers and consumers. They provide resources, guidance, and support for training providers, helping to promote best practices and enhance the overall quality of education within the hair and beauty sectors. By fostering collaboration between industry stakeholders, HABIA aims to elevate professional standards and career opportunities for individuals within the field.

The Hair Council Great Britain Logo

The Hair Council

The Hair Council is a professional body that focuses on promoting and regulating the UK hairdressing industry. Established to enhance the standards and professionalism of hairdressers, the Hair Council advocates for legislation and best practices, including mandatory licensing for hair professionals. It provides support, resources, and guidance to hairdressers and salons, helping to elevate the industry's reputation and ensure that practitioners meet rigorous training and competency standards. By fostering a sense of community and professionalism, the Hair Council aims to enhance career opportunities and consumer confidence in the hairdressing sector.

“More than a symbol—it's a promise. Your Purple Heart assures clients they're in safe, expert hands.”

- Rae Elizabeth Palmer SR CCH

Image credit: Kirsty Watt SR H