What people are saying.

  • "I couldn’t recommend Purple Hearts Club more! second year of my business - pricing my services and positioning myself correctly and working true to myself has meant my business is growing from strength to strength organically, sustainably and holistically! All before i’ve finished it!"

    Emily Bosley SR H, The Craft Hairdresser and PH Club Member, talking about PH4

  • “Being part of Purple Hearts resonates deeply with me, as state registration and professional standards are so important in raising the bar within the industry. The education and inspiration from Purple Hearts have motivated me and my entire team, pushing us to continually strive for excellence.”

    — Wendy Jones, RE:NEW Hair and Beauty

  • “The industry is changing and WELOVE are at the forefront of this new chapter. We need professionalism and regulation for our industry and WELOVE is committed to bringing this to all aspects of the hair community. I am so proud to be part of this movement and look forward to helping others succeed and grow their craft.”

    — Kirsty Innes, FHA vivid colourist of the year

  • “The Hair Pro Awards are a stand out moment for our industry — the first honours created by hair professionals for hair professionals. These awards shine a spotlight on true mastery in our craft, not just creatively but commercially too. They celebrate the unsung heroes working at the heart of our salons, barbershops, and classrooms — from frontline professionals to educators shaping the future of our industry through qualifications and CPD. It’s a powerful step forward in recognising excellence, championing state registration, and uniting the global hair community in pride and purpose.”

    — Mark Rayment, Founder of Barbers Against Prostate Cancer

  • "Why I love WELOVE: Purple Hearts is the future of our industry, being State Registered should be standard for every hair pro! We need to elevate our industry and the only way to do that is to shout out our qualifications and professionalism. Why do we need CPD? To enhance our professional knowledge, skills, experience and improved career prospects. WELOVE CPD courses are quality-assured, with professional recognition, credible and trustworthy. That’s why I’m so looking forward to our Graduation ceremony 💜 It’s a chance to celebrate and collaborate with all our WELOVE graduates who have participated in Purple Hearts education, who have chosen to elevate themselves above the ordinary to be a true hair pro 💜"

    — Suzanne Lovett SR CCH

  • “I fully support and endorse WELOVE, because their professional ethics and beliefs and CPD standards are all critically important pillars of what is needed in any industry, but in particular for hair & barber professionals to achieve maximum success, with the ethos of constantly seeking to improve.“

    — David Drew, salon business expert and a fully qualified accredited Impact Business Performance Coach

  • "I strongly believe our industry deserves professional recognition, I love the collaboration with WELOVE and the Hair & Barber Council, and am a proud Purple Hearts Ambassador. I truly believe collaboration is the future for our industry's growth."

    — Nova Fanner SR CCH