Luke Robert is a highly esteemed hairdresser and educator, renowned for his precision cutting skills and his unique ability to deliver prescriptive haircuts tailored to each individual client. As the right-hand man to industry icon Richard Ashforth, Luke has firmly established himself as a leading figure in modern hairdressing, where “It’s not just a haircut, it’s a style.”

Having owned his own salon since the age of 21, Luke combines his practical experience with a passion for teaching, ensuring that his insights are grounded in current salon practices. His educational focus is on empowering hairdressers to motivate their teams, retain clients, and increase sales, all while providing an exceptional experience for each client.

As a Purple Heart Three: Master Stylist Educator, Luke is recognised for his expertise and unwavering dedication to education. His commitment to nurturing talent in the industry is evident through his work as a WELOVE Ambassador and as a judge for the 2025 Hair Pro Awards, where he plays a vital role in recognising excellence in the hairdressing community.

Luke's philosophy centres on “Beauty First,” placing suitability at the forefront of every service. He believes that every haircut should not only reflect the client's wishes but also enhance their natural beauty. His approach combines technical excellence with an insightful interpretation of client expectations, ensuring that each experience is memorable.

With a reputation for excellence and a deep commitment to education, Luke Robert continues to inspire future generations of hair professionals, helping them thrive while fostering a culture of creativity and innovation in the industry.