We’re here to support the UK hair industry with a framework that sets clear guidelines for quality, safety, and professionalism.

By offering universally recognised training programmes and qualifications, we help hairdressers and barbers elevate their skills and achieve excellence. We also champion clear health and safety regulations to promote hygiene and safe practices, keeping both clients and practitioners protected.

Together, we’re not just enhancing the industry—we’re also paving the way for greater commercial success for every business and sole trader involved!

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The CPD Endorsed Education and Purple Hearts awards are a true badge of honour for hair professionals, symbolising achievement, professionalism, and pride. Much like Michelin stars for chefs, they represent the highest standards of skill and passion in the craft.

In an unregulated and highly competitive industry, these awards help professionals stand out by showing clients they are safe, fully trained, and truly talented.

A Purple Heart Hair Pro isn’t just a hairdresser—they are a trusted expert dedicated to delivering exceptional results with care and confidence, setting themselves apart as leaders in their field.

Read More about Our Purple Hearts Education.

At WELOVE we firmly believe that registration is essential for hair professionals in the UK—it's your ticket to gaining credibility and trust in an ever-evolving industry—that’s why we’ve partnered with The Hair Council in order to provide registration as part of your PH Club Membership.

Registration isn’t just a formality; it’s a powerful testament to your commitment to professionalism and excellence. When you're state registered, clients can be confident that you’ve met strict criteria, earning their trust even before you pick up the scissors. It’s all about helping you stand out as a dedicated expert who prioritises quality and care in every service you provide!

Read more about the importance of State Registration.